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Rebatee’s Guide to How to Become an Influencer?
Now that you know how to do a good unboxing video through the guide from Rebatee let’s get a move on with how you can become an influencer? Let’s look at why being an influencer is important to companies right now? With the company looking for a way to promote their new product influencers are one of the biggest key leverage a company can have to sale the product. With a growing demand on the market for influencer the marketing is expected to grow up-to $15.1 Billion by the year 2022.
The concept of selling product by word of mouth is really valued. Post internet era we would buy a product based on someone’s recommendation. The concept is still the same just we trust the online influencers opinion now. So companies right now want more people to talk about their product as that will raise the chance to sell the product more. Before getting into more details about how influencers work we need to know who are considered as influencers?
Who are the social media influencers?
People that have established a certain range of credibility or popularity in social media networks like Facebook, Instagram, YouTube, TikTok or other platforms alike are called influencers. These people built a strong sense of opinion leaders and are respected for their opinion of the product or services they recommend. An influencer is a person who can influence the decisions of their followers because of their relationship with their audience and their knowledge and expertise in a particular area.
Their main source of power comes from their reach with a large number of engaged audience and the level of authenticity they provide for the people who are loyal to them and value their opinions. These individuals are called social media influencers.
The reasons behind social media influencers importance among companies?
Though the concept of social media marketing is pretty new but it has a huge sway among people. It can bring in meaningful results for the brands and there is survey that found that:
1. 71% of marketers stated the quality of customers and dealings from influencer marketing is finer than other sources.
2. 89% of marketers stated ROI from influencer marketing is equal to or finer than other marketing channels.
3. 80% of marketers find influencer marketing very productive.
Viewers are likely to trust messages from real people over those coming from the brands, and working with social media influencers is a powerful alternative for building trustworthy interactions with companies.
Types of Social Media influencers:
Social media influencers are mostly classified by two main tiers: Micro and Macro influencers. While micro-influencers have followings between 10,000 to 50,000, macro-influencers boast audiences between 500,000 to 1 million+. But these categories can be broken down even further to encompass the wide range of social media influencers:
Nano-Influencers: Social media users with 1,000-10,000 followers that engage a small, niche audience.
Micro-Influencers: Social media users with followings between 10,000-50,000 followers that hold an impressive status with a wider audience.
Mid-Tier Influencers: Social media users with 50,000-500,000 followers that have climbed the ranks among a large audience.
Macro-Influencers: Social media superstars with followings between 500,000-1,000,000 that have earned premiere status as social media noisemakers.
Mega-Influencers: Social media powerhouses with 1,000,000-5,000,000 followers that have attained follower-ship that puts them in a category similar to celebrities.
Celebrities: Well-known personalities that translates into prestigious social media status with more than 5,000,000 followers.
Each influencer tier has their own advantages and disadvantages for businesses depending on the goals of a particular initiative or campaign. For example, macro- and mega-influencers are able to reach very wide audiences in a single post, while nano and micro-influencers can sometimes help campaigns reach more niche audiences. Further, mid-tier influencers represent a middle ground option.
Now that you know the stages of the influencers let’s get you started by the following steps:
Choose your category/style:
First you decide which products are more appealing to you, because your enthusiasm will show on the screen and if you are not that excited about a product then you can’t be really excited about something that doesn’t engage your interest. First step is to decide which products and style of video you want to do and stick with that.
Post on a regular basis and consistently:
Next step is for you to do is post on a daily basis on your social media accounts. Because the more you post the chances of people seeing them are higher and people following you will rise too. But make sure you post quality content that people can relate to otherwise it won’t be as engaging as you are hoping it would be.
Tell you story:
Another possible way to connect to your users are to tell your story and be genuine about it. People will love that and value your honesty and that will help you to connect with them on a level that will give you the edge over others.
Make the content to current trend:
On social media the trend always keeps on changing so we suggest you make a video that is exciting and peak the interest of new followers that are going through the current trends. But don’t over do it make sure you keep true to your style which makes you unique and your followers loyal to you.
Make sure people can find your content:
Being on social media is a bit of challenge right now because everyone is doing it. So we suggest you use current hashtags and catchy titles which can be easily found. When they see your content they feel desire to watch it and take a look at your view of what you want to explain in the video.
Don’t loose patience because not everyone becomes famous over night. You have to keep on posting and making quality content and overtime people will like them and your fans will increase.
More influencers appeared as social media grew to include social networks like Facebook, YouTube, and Instagram, where experts in areas such as cooking, fitness, makeup, how-to, gaming, and others, lent their powerful voices to the social sphere. Today, influencers have become so popular that some have even larger online followings than traditional celebrities. In many ways, influencers are becoming celebrities.
Though still in its early stages, influencer marketing has not only shown its effectiveness over the last several years but also its adaptability to social, cultural, and business trends. In response, platforms like Instagram and YouTube are incorporating more influencer-friendly advertising options to service the booming industry. Rebatee is also grooming the new creators to become influencers and earn more money in return and get a bigger fan following and climb up the influencer trend.